The Jewish Home began celebrating its 40th birthday by changing its name.
The new moniker, said to better reflect the way the organization’s reach has extended and expanded, is Jewish Senior Services. The new tagline is “excellence in our home and yours.”
“This is your home,” President and CEO Andrew H. Banoff said before elected officials and members of the Residents Council. “We are privileged to be part of your home, providing services in the home and elsewhere.”
“Elsewhere” drove the name change.
“We serve hundreds who live in the home,” Banoff said. “We serve thousands who live in the community.”
That community has also spread from the Jefferson Street facility near the Bridgeport-Fairfield border, next to Sacred Heart University.
“It’s not only the City of Bridgeport and the Town of Fairfield,” Banoff said as he stood before a placard bearing the organization’s new name. “It’s throughout Fairfield County and New Haven County.”
Some area residents, he said, are moving older residents back from New York or Florida “to be back home” and to take part in Jewish Senior Services programs, in and out of the facility.
Before the name change, The Jewish Home for the Elderly received the top five-star rating from the Centers for Medicare and Medicaid Services, which inspired U.S. News & World Report to name The Jewish Home as one of 2013’s Best Nursing Homes.
Jewish Senior Services provides skilled nursing, rehabilitation, home care, hospice and many other support services in their two locations in Fairfield, and in peoples’ homes throughout Fairfield and New Haven counties, according to a press release.
“We’re named services because that’s what we do,” Banoff said at Tuesday’s event.
Bridgeport Mayor Bill Finch said care for those in need, such as that provided by Jewish Home Services, is key to “our Judeo-Christian ethic.”
Finch called the facility, “that shining light on the side of the hill.”
Government, Finch said, “can’t do everything,” and relies on organizations like Jewish Senior Services to act as partners.
Extending outside of the facility, Fairfield First Selectman Michael Tetreau said, allows people to comfortably remain in their homes while still receiving the services they need.
As part of its 40th anniversary celebration, Jewish Senior Services has partnered with The Levitt Pavilion for the Performing Arts, as well as the Friends of Israel Scouts’ Tzofim Friendship Caravan, to sponsor events in the community beginning in June.
Eight to the Bar, one of the acts performing at Levitt Pavilion, sang for residents and politicians at Tuesday’s kick-off.
Information is available on the new Jewish Senior Services website, www.jseniors.org.